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In a marketplace characterised by keen competition and evolving industry changes, companies are confronted with an urgent need to differentiate themselves from the crowd. There is therefore an increasing need to have strong and relevant corporate brands in order to capture mindshare and gain favour among specific audiences or the public.

We help to profile our clients, their businesses and key corporate executives. We develop strategic branding exercises and key messages to be communicated through appropriate platforms and publicity campaigns.

Our focused and targeted approach has led to favourable appreciation of our clients’ businesses as well as improves the reputation of their corporate executives. Many of our clients have become well-respected organisations, award-winners, well-known public personalities who are frequent participants at high-level business and government forums, committees and events.

We have also worked on major rebranding projects and corporatisation/ privatization exercises for the Singapore government.

In the area of environmental and green issues, we work with leaders in the field - both locally and globally

We offer a comprehensive suite of services in the following aspects:
  • Corporate branding/communications counsel;
  • Research;
  • Communications audits;
  • Corporate media relations;
  • Strategic marketing communications/branding; and
  • Public education campaigns.

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